Theo

A contemporary fashion label designing elevated essentials for the modern, confident woman.

Back

Theo

A contemporary fashion label designing elevated essentials for the modern, confident woman.

Back

Theo needed to build brand awareness ahead of their new collection launch while establishing themselves as a go-to destination for elevated everyday fashion.

As an emerging fashion brand, Theo struggled to cut through the noise in a crowded market and needed a strategy to build anticipation and drive pre-orders.

Our Strategy

We created a multi-platform campaign combining lifestyle photography with behind-the-scenes content, focusing on the stories behind each piece and the women who wear them.

Our strategy included influencer partnerships with micro-influencers who embodied Theo's aesthetic and values, creating authentic content that resonated with their target audience.

The Results